Welcome to the new Gates Fluid Power Insider

Fire Sale on Gates Spiral-Wire Hydraulic Hose

Here’s a chance to pick up some bargains on Gates spiral-wire hydraulic hose. Prices are as low as $1.10 per foot on some items. Take a look at this list, and then call your Gates customer service representative to place your order. These hoses won’t last, so hurry!

Gates is expecting business to recover strongly this year. That means a big selling year for you. We’ll do all in our power to stand behind your sales effort. Together, let’s make it happen this year!

Join Gates at NAHAD 2010 in Orlando, Florida

NAHAD, the National Association for Hose and Accessories Distribution, is holding its 26^th annual meeting and convention in Orlando, Florida from April 17^th-21^st, 2010. The event takes place at the beautiful Omni Orlando Hotel at ChampionsGate.

To kick off the show, Gates is hosting a “by invitation only” hospitality suite on Sunday, April 18^th from 6:30 pm until 11:00 pm. Stop by the Formal Pool for a white-hot taste of Florida. Enjoy a mojito at the open bar and Caribbean-style cuisine alongside the pool. Soak in the unique sounds of Mambo 49 – a jazz band with a Latin flavor. And throw your card in the hat for a chance to win a high-powered Gates golf package (Big Bertha^® driver, Callaway^® golf bag, Ogio^® travel case, balls, tees and more). Please bring your invitation for admittance.

Also, don’t forget to visit the Gates Contact Table during your stay. We’ll be happy to discuss how to put more punch into your sales effort with our newest ideas in Fluid Power.

For information about NAHAD 2010, visit http://www.nahad.org/.

Gates 2010 National Trade Advertising Program

Sales begin with awareness, and awareness begins with advertising. Gates 2010 advertising program is designed to keep Gates products in the limelight. Gaining greater customer “share of mind” means more sales for you by keeping the pipeline full of potential customers.

This year, Gates will reach over 700,000 prospective end-user customers through the pages of trade magazines like:

• Machine Design
• Design News
• Hydraulics & Pneumatics
• Design World
• New Equipment Digest
• Plant Engineering
• Fluid Power Journal

The audience for these magazines includes prospects in the manufacturing, mining, construction, agricultural, oil and gas, mobile equipment and marine market sectors. They’ll see ads featuring various Gates products, including:

• LifeGuard™ line-of-sight sleeving system
• End-to-End (E2E) industrial hose systems
• Port-to-Port (P2P) hydraulic hose systems
• Full-Torque Nut™ couplings
• M-XP™ hydraulic hose

Overall, Gates advertising and publicity program will generate more than 3,000,000 impressions on your potential customers in 2010 from print and online media.

Gates is committed to improving the speed and efficiency of our lead management system in 2010. A sales lead from Gates means a sales opportunity for you. Let’s make 2010 a strong selling year by following up promptly and aggressively on these leads.

2010 AG CONNECT Expo Trade Show Recap

AG CONNECT Expo was held January 13^th-15^th, 2010 at the Orange County Convention Center in Orlando, Florida. Attendees connected with producers, dealers, distributors and manufacturers from the agricultural sector from around the world.

At the Gates exhibition inside the IFPE Fluid Power Technology Pavilion (sponsored by the National Fluid Power Association), a full spectrum of hydraulic products and services uniquely tailored for the agricultural industry was on display.

Among the products featured in the "New Products and Technologies" showcase was Gates new LifeGuard™ line-of-sight sleeving system, which protects equipment operators from catastrophic hydraulic hose bursts up to 6,000 psi, and pinhole leaks up to 3,000 psi.

For a recap of AG CONNECT Expo 2010, visit www.agconnect.com.

Improve Your Skills with Fluid Power Workshops

It’s time to put on your learning cap. Gates offers four training workshops during 2010 that can greatly improve your skills as a fluid power sales associate. These workshops will expand your knowledge in fluid power technology, Gates product offerings and key marketing and selling tools.

Training takes place at Gates Customer Solutions Center (CSC) in Denver, Colorado. The workshops begin February 1^st and are repeated throughout the year. Fees are modest, ranging from $150 to $350. You’ll receive classroom instruction, hands-on training and a written test at the conclusion of each course along with a tour of the CSC – Gates headquarters for customer-focused development in fluid power technology.

Workshops offered include:

Hydraulics - The 2-1/2 day hydraulic products workshop teaches fundamental application engineering skills, hose fabrication principles, thread identification, hose routing/installation and hose cleanliness standards.

Industrial Hose - The 1-1/2 day industrial hose products workshop includes a comprehensive product review and educates associates about fundamental application engineering skills, key product features/benefits, and application and market specific information about each product.

Hydraulics & Industrial Hose - This workshop combines the two above to better leverage your time spent at the CSC.

Value Engineering/Value Analysis (VE/VA) - More advanced sales associates will benefit from this 2-day workshop. It offers a comprehensive understanding of the overall functionality of Gates hydraulic products and the value-added benefits to an original-equipment manufacturer (OEM).

Download the 2010 workshops flier for a complete schedule and course description. Or ask your Gates sales or customer service representative for a copy.

Plan Ahead for IFPE 2011 Expo in Las Vegas

March 22^nd, 2011 sounds like a long way off. But it will be here before you know it. Note the date – the start of IFPE 2011, the leading exposition and technical conference dedicated to the integration of fluid power with other technologies for power transmission and motion control applications.

IFPE 2011 will be co-located with CONEXPO-CON/AGG 2011, one of the world’s largest gatherings for the construction industry. The venue is the Las Vegas Convention Center, March 22^nd-26^th, 2011. Altogether, these shows are expected to attract about 150,000 industry professionals from around the world. More than 500 exhibitors will be displaying their products and services using over 135,000 square feet of exhibit space.

Who attends IFPE? Key decision makers in industries that use fluid power products, including more than 25,000 design engineers in fields like:

• Off-highway vehicles (construction, mining, forestry, agriculture and lawn and garden)
• Fluid power and power transmission products
• Material handling (including overhead cranes, industrial trucks, tractors and stackers)
• Manufacturing, production automation and machine tools (including chemical, petroleum, metal, plastics and rubber processing)
• Engineering services
• Amusement and entertainment technology

Co-sponsors of the show include NFPA (National Fluid Power Association), AEM (Association of Equipment Manufacturers), NRMCA (National Ready Mix Concrete Association), NSSGA (National Stone, Sand and Gravel Association). AEM is the show producer.

IFPE 2011 will also host the prestigious National Conference on Fluid Power (NCFP), which emphasizes new technologies and methods related to improved analysis, design, manufacture and performance of fluid power components and systems for mobile and industrial markets.

This show is a biggie. Gates will be there, and so should you. For more information or to reserve your space, please visit http://www.ifpe.com/.

Order Your Updated Industrial Hose Brochures

For your customers in the Food and Beverage or Petroleum Transfer industries, Gates newest brochures showcase our latest product offerings.

Food and beverage processors can choose from sanitary hoses for grains, powders, flour, dry foods, oils, syrup, dairy, juices, beer, wine, acetic acid products and bulk commodities.

Gates top-of-the-line food and beverage hoses are made with proprietary elastomer blends that provide a smooth interior surface. The silky-smooth tube lets products flow efficiently and won’t discolor or impart any unusual taste or odor. It also makes for easier cleaning and sanitation. These hoses are made with a monofilament polyethylene helix instead of the traditional wire helix, so there’s no metal to rust. And these hoses offer exceptional flexibility and crush resistance.

For the petroleum industry, Gates offers discharge and suction hoses for crude oil, drilling mud, salt and fresh water, diesel fuels, propane, butane, gasoline dispensing and more.

There’s a hose specially made for any petroleum transfer and dispensing application. Tube stocks include nitrile, modified nitrile, neoprene and polyurethane for resistance to fluids. Neoprene, CPE, modified nitrile, SBR and PVC covers handle various external working conditions. And a range of sizes, temperature limits and working pressure ratings match any transfer requirement. In addition, new manufacturing processes are making Gates petroleum hoses more flexible and kink resistant.

Find the hose your customer is looking for in these updated brochures. Download the PDF files or ask your Gates sales or customer service representative for printed copies.

• Food & Beverage Applications (#32040)
• Petroleum Transfer & Dispensing Applications (#32030)

LifeGuard™ Sleeving Featured in Design News

Throughout the year, Design News magazine publishes supplemental editions focused on engineering trends in a particular market segment. These vertical supplements reach design, plant and manufacturing engineers looking for new tools, components and materials, like Gates LifeGuard™ line-of-sight sleeving system.

In the October 2009 “Fluid Power” supplement to Design News, readers learned about LifeGuard sleeving in a full page, 4-color ad.

The November 2009 “Trend Watch” supplement featured a 2-page article about “Protecting Equipment Operators from Hydraulic Fluid Injuries.” Content for this article was contributed by Gates and included details about the engineering and testing that went into product development for LifeGuard sleeving. It also described an application for LifeGuard sleeving – a pole tamper – that dramatized the need for this safety product.

If you have customers in the mobile equipment category, make them aware of the benefits of Lifeguard sleeving. Download the article, or visit www.gates.com/lifeguard to learn more.

Off-Highway Magazine Features Gates Innovation

In an article entitled “Pre-Emptive Strike,” Industrial Vehicle Technology (iVT) editors wrote about a smart new system from Gates called the Hose Diagnostic and Monitoring System (HDMS). It uses sensors to spot hose problems and potential failures before breakdowns occur. The sensors monitor hose temperature and pressure. Feedback lets fleet managers estimate how much hose life remains so they can plan maintenance schedules, control costs and keep equipment running smoothly.

Gates is also using RFID (Radio Frequency Identification) tags on hydraulic hose assemblies. The tags provide fleet operators instant access to hose assembly information for quick ordering of replacement parts.

iVT is published in the United Kingdom, but circulated worldwide to 8,500 engineers who design off-road equipment for markets and applications like construction, mining, forestry and agriculture.

The article appeared in the 2010 iVT Off-Highway Annual Review that was published in November 2009.

MegaClean™ Featured in Hose Cleanliness Story

Hydraulic hose assemblies operate in some pretty nasty environments. But the most potentially harmful one is inside the hose.

Internal contamination can bring down equipment fast. And that means downtime and replacement costs for a new assembly. Along with unhappy customers. Proper cleaning of hydraulic hoses during assembly is vital. And the topic is well covered in an article titled “How to Control Contamination from Hydraulic Hoses” that appeared in the Sept./Oct. 2009 issue of Machinery Lubrication magazine.

Machinery Lubrication reaches an audience of more than 40,000 engineers, maintenance, lubrication, reliability and quality assurance personnel working in fleets, plants and industrial facilities.

The article featured a photo of the MegaClean™ foam projectile launcher, an integral part of the Gates hose cleanliness system.

Read the article online at http://www.machinerylubrication.com/. To learn more about the Gates MegaClean system, visit www.gates.com/megaclean.

Gates Facility Profile – Glade Spring, Virginia

The new Gates facility in Glade Spring, Virginia is a model of modern manufacturing capability. Glade Spring is where Gates manufactures a full line of components for modular tubing and hose/tube assemblies using an innovative no-braze technology.

Brazing and welding use heat that can damage tubing connections, leading to leaks and failure. Gates uses patented tube end-forming or roll-forming techniques that produce more robust, one-piece connections that eliminate potential leak paths.

Manufacturing equipment at Glade Spring includes:

• Automated robotic bender
• Servo-driven CNC bender
• Laser vector measuring equipment
• Portable coordinate measuring equipment

All of this technology serves one purpose – making the best possible components for hydraulic systems, including:

• Tubing
• Hose/tube combinations
• Quick-Lok™ and Full-Torque Nut™ couplings
• Adapters
• Clamps
• Manifolds and filters

You can learn more about Gates manufacturing capabilities at Glade Spring by downloading our Modular Hydraulic Systems brochure.

Explore Our Mining Microsite at Gates.com/mining

There’s a wealth of information to be mined at Gates.com/mining, our mining industry microsite. From general purpose hose to specialty products, you’ll find all you need to satisfy your customers’ above and below-ground mining needs.

Gates makes a wide range of MSHA-approved hydraulic hoses and connectors, from low-pressure return lines to extremely high pressure hydraulic hoses. A variety of stationary and mobile crimpers makes it easy to produce factory quality hose assemblies, both in the shop or in the field. Our line of industrial hose products covers almost every conceivable need in the mining industry.

Gates.com/mining gives you access to all our mining-related resources, including:

• Mining catalog
• Mining white paper
• Mining video
• Mining brochure
• Safe Hydraulics program

So when it’s mining information you’re after, visit www.gates.com/mining.

And for your customers in other market categories, visit our other industry-related microsites, including:

• www.gates.com/oilfield
• www.gates.com/mobileequipment
• www.gates.com/marine